As amusing as this video is, it makes a great point. Every day our kids are watching us… listening and learning how to become a responsible adult. And the best way we can help, is by setting a good example. Thanks to all of you who do.

In the news: South Bay Coalition’s new media campaign focuses on adults.

The Rosé label features Hello Kitty in a little black dress, winking and holding a glass of wine. The “Devil” and “Angel” wine labels show Hello Kitty with a devil’s tail and angel wings, respectively, and heart-shaped tattoos on each of their behinds. The Brut Rose label displays Hello Kitty in a pink onesie with hearts, and has a special prize hanging on each bottle: a little Hello Kitty pendant on a chain.

Italian winemaker Tenimenti Castelrotto, along with with Camomilla, an Italian fashion company, collaborated to sell the wine with the Hello Kitty brand worldwide. Their rationale for this campaign: “Hello Kitty is not just for children. She is a recognized cult fashion icon among teenagers and adults around the world.”

The Hello Kitty Wine website also lists recipes for mixing the wine with distilled spirits, juice, and/or sugar to make special cocktails. They look like recipes for homemade Hello Kitty alcopops.

The CEO of Innovation Spirits, the company in charge of marketing the wines in the U.S., said that they see the Hello Kitty brand identity as somewhat mature and open to various product interpretations. Their tagline for the wine products is “Our favorite girl has grown up,” to indicate that Hello Kitty, in her 35 years of existence, has crossed over to being a brand for children and adults alike.

The little kitten advertising the alcohol does not look like mature. Her face looks like a young kitten, not a 35-year-old wine drinker. Children will immediately recognize Hello Kitty on the bottles, and want to have one of the pendants. Teenage girls, not legally able to obtain alcohol, are also attracted to the Hello Kitty brand.

Hello Kitty’s portfolio may have expanded from inexpensive coin purses for girls to include luxury fashion bags for women, but alcohol is not like any other product. It is not for children and adults alike, and should not be advertised as such.

Original article from www.MarinInstitute.org.

College prevention programs used to dealing with alcohol and illicit drugs are devoting more attention to drugs like Ritalin and Adderral, but with limited success. Richard Clark, director of medical toxicology at the University of California at San Diego, said that the drugs are being used as mood-lifters and appetite suppressants as well as to improve concentration.

Students say these drugs are easy to obtain on campus for a few dollars and that there is no stigma attached to their use. “I think it’s far more widespread than studies suggest today because the drugs work and because it’s so easy for people to get the drugs in this country,” said Clark.

The drugs are virtually undetectable, unlike alcohol or marijuana, and are obtained from friends, not drug dealers.

“A good chunk of college drug-prevention programs don’t actually do any good,” said James Lange, director of drug and alcohol programs at San Diego State University. Ironically, what has helped reduce misuse of prescription drugs at SDSU has been the economically driven decision to stop the campus health center from diagnosing attention-deficit disorders and prescribing drugs to treat the condition, said Lange; a campaign to address alcohol problems also may have helped because many prescription-drug users also are heavy drinkers.

Original article from www.jointogether.org.

The free Drinks Tracker app generates graphs based on individual alcohol consumption and advises users when they should cut back on drinking. Available from the National Health Service’s Choices website, the software was released as part of the government’s Know Your Limits campaign to promote responsible alcohol use.

“It is all too easy to lose track of how much you drink. So as the festive parties build up, this innovative tool will help people keep tabs on their drinking — wherever they are,” said U.K. public-health minister Gillian Merron. “Sticking within the recommended limits means you reduce the risk of serious conditions such as mouth cancer and strokes.”

For those without Web-enabled phones, the NHS offers a text-messaging service with advice on moderate drinking.

Original article from www.jointogether.org